The New Face of the Balmain Blaze Bag, Cher Talks Fashion, Politics, and Boyfriends

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The New Face of the Balmain Blaze Bag, Cher Talks Fashion, Politics, and Boyfriends
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.Cher on starring in Balmain's new bag campaign, fashion, politics, and her new boyfriend.

Cher is in a very good mood. Not just because she had a great time in Paris walking the runway at the Balmain extravaganza in September—she is the current face of theBlaze handbag—but because in the shadows during that trip was her new boyfriend, and doesn’t a new boyfriend make everything fresh and exciting? Is he the person in those recent pics of her holding someone’s hand that have gone viral? She confirms that yes, music producer Alexander Edwards is the guy, and yes, she is starry-eyed.

Though she had never met Balmain’s creative director Olivier Rousteing until the evening of the show, they had chatted on the phone, and Cher says, “I just connected with him. And that night when I saw the clothes I felt like, oh my God. I was really poor when I was young—going into a dime store was like heaven for me. Anyway, I thought the clothes were so exciting, and we had such a good time.

So, we had just started making a little bit of money, and I am looking in every store and I saw this handbag, this beautiful suede bag in the window, it looked like a big guitar case but it was soft, and you put a piece of leather around it and pushed it down so you could carry it over your shoulder. The bag was $50 maybe—it was the most expensive I had ever had. I still have it. Sonny bought it for me, and a pair of gray suede boots, and I thought I was the hottest thing ever.

She ended up becoming great friends with Gernreich, and walking in his shows. I tell her that Gernreich was in fact a gay activist, and we pivot, inevitably, to the intense trepidation she is feeling as the election approaches. “We don’t want to get into this conversation right now—maybe later! Because you will see a fury in me. I actually got sick after the last election.” When I offer that the truth is on our side, she says, “The truth is better in history than living through it.

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