“The very act of paying attention may seem voluntary, but often it is not completely so” This week, WIRED Classics revisits Michael H. Goldhaber’s essay on the attention economy—a radical theory of value. (From 1997)
Thus many people in the broad car community will also share membership in some of the same communities of attention as anyone who might want a car. As long as the person in question gets enough attention, she would almost certainly be able to draw enough from overlaps between her primary communities and the car community to arrange to be put into the driver's seat she craves.
If you prefer to think in more numerical terms, ponder this: transactions in which money is involved may be growing in total number, but the total number of global attention transactions is growing even faster. By attention transactions I mean occasions when attention is paid to someone who can possibly make some use of having it, or is able to pass it on to someone else. People trade attention at work, at home, and in between, day in and day out.
The attention economy is something real, and like every real economy, it has its shortcomings. Among its problems are these: 1. The danger of huge inequality between stars and fans; 2. The possibility that increasing demand for our limited attention will keep us from reflecting, or thinking deeply ; 3. The possibility that we will be so engrossed by efforts to capture our attention that we will shortchange those around us, especially children.
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