Netflix won the account-sharing game and we are all the losers
If you've been sharing accounts with friends and family for anything fromto Hulu and maybe even The New York Times, expect all of them to start tracking and blocking logins that are not from members of your paying account family or from your location.
I'm so certain of this that I convinced myself the other evening that the global, cross-category crackdown was already underway. After a long day at work I settled in for a relaxing evening of streaming, but before we could begin my wife informed me that we'd been logged out of Hulu. No big deal, I thought – I figured we'd just log back in, using with my mother-in-law's premium account.My mother-in-law does not live with us – she's hundreds of miles away upstate – and a cold chill traced my spine as I realized that we might not be able to log in again.
As it was, we signed back in with no problem but as I reminded my wife, it's likely that we won't be able to do this indefinitely. There is simply no way that Hulu and other subscription platforms can ignore Netflix's results.
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