The National Basketball Association is already reaching out to an audience of more than 600 million people in China — but it's not resting on its laurels.
The National Basketball Association is not resting on its laurels despite reaching an audience of more than 600 million people in China.
The league's history in China harks back to the late 1980s when its commissioner at that time, David Stern, met state run media network CCTV to get their games on air. One way of reaching more people in China is through the country's domestic media platforms. In 2015, the NBA signed a five-year digital partnership with Tencent to distribute NBA content on the Chinese tech giant's channels.
But it doesn't stop there. The NBA has already been looking at other possible distribution platforms.
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