In the retail industry, sustainability has become a top priority. The companies that get sustainability right - and few do - engage the customer in their efforts.
. It embarked on an ambitious project to see if it was possible to get its customers to buy more sustainable products. Executives travelled around the planet visiting cotton fields and landfills, maple syrup farms and glaciers. All sorts of tests and experiments were done with products on store shelves.
Those who are doing it well today are following in Walmart’s footsteps, with a solution instead of a sales pitch. Clothing companies, for example, have come up with ways to deal with the roughly 75 pounds of garments that each American throws away each year. We all have pants that no longer fit, shirts that are out of style, and stuff we never liked but keep in the closet because it seems a shame to throw it away.
with a new service that lets customers drop off returns at the store instead of having to repackage them and take them to the post office or a UPS store.
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