The viewing figures for The Mandalorian season 3’s premiere have been revealed, and fall somewhat short of Disney’s lofty expectations for Star Wars.
Third-party analytics have revealed The Mandalorian season 3's viewing figures, but they likely fall somewhat short of Disney's hopes for Jon Favreau and Dave Filoni's Star Wars Disney+ TV show. The first season of The Mandalorian released alongside the launch of Disney+, becoming a cultural phenomenon. Engagement with season 2 was just as high, and skyrocketed after a Luke Skywalker cameo in the season finale set the internet ablaze.
SCREENRANT VIDEO OF THE DAY Streaming services don't tend to release viewing figures, meaning third-party analytics are the closest to accurate figures it's possible to get. The Wrap has published data from Samba TV, estimating that The Mandalorian season 3's premiere was watched by just under 1.5 million households. As noted by The Direct, this is comparable to other Star Wars Disney+ TV shows. The Book of Boba Fett's premiere was 2 percent higher, with just over 1.
The Book of Boba Fett was likely bolstered by the inclusion of a legacy character. In the same way, the return of both Hayden Christensen and Ewan McGregor meant Obi-Wan Kenobi felt like essential viewing, an important part of the Skywalker saga itself. Realistically, though, Disney will have been hoping The Mandalorian season 3 would outperform both these shows, performing at the same level as seasons 1 and 2, and will be disappointed to see that isn't the case.
It's too soon to say whether these figures are truly significant, however. It's entirely possible viewers plan to binge-watch The Mandalorian season 3, and viewership will skyrocket when the season has come to an end - particularly given last season saved its biggest moments for the finale. So, while The Mandalorian isn't yet drawing the viewers Disney will have hoped for, things may yet turn around - especially given the strong critical reaction to this latest Disney+ TV show.
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