Making someone feel understood and respected is universally persuasive, but the best way to do this differs for each person.
The best way to "pre-suade" someone will depend on their personality.
Think about it: Let’s say someone is trying to sell you an idea, product, or service. Imagine a car salesman who says, “This car is perfect for you,” but meanwhile the salesman gives you the same generic sales pitch that they give everyone. Does that make you feel like they understand and respect you?objectively right for you, you may nevertheless not feel like buying it if no personalized connection to the salesperson was made.
Imagine a radio with many different stations and frequencies. Your station might be broadcasting all the right content and saying all the right things, but if listeners are not tuned into your frequency, they cannot receive your message. Think of pre-suasion and URU as getting listeners to tune in to your frequency. Once they’re tuned in, then you can go about the business of influencing and persuading them.
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