The IPO Millionaires Are Coming!

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The IPO Millionaires Are Coming!
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Yacht-rental services, private jet companies and luxury real-estate brokerages are pitching their services to employees of Pinterest, Airbnb and other firms soon to go public

With Lyft making its Wall Street debut, WSJ's Lee Hawkins outlines the three biggest challenges the ride-hailing service will face in the next 12 months. Photo: AP: ReutersAs hot startups prepare for multibillion-dollar public offerings, their soon-to-be-enriched employees are being inundated by high-end sales pitches.

Thick books offering luxury yacht rentals, which can cost a quarter of a million dollars for a week in the Mediterranean, have landed on the desks of executives at Pinterest and...

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