Here is a look back at the roots of one of today's most coveted timepieces.
, established in 1875, to compete with the likes of such inexpensive, easy-to-produce, dare we say throw away,
Mr. Genta, we have a distribution company that has asked us for a steel sports watch that has never been done before—and I need the design sketch for tomorrow morning.” For one, it eschewed the traditional round shape of contemporary timepieces in favor of a tonneau-shaped case with a prominent octagonal bezel inspired by—or so Genta recalls—a deep-sea diver’s helmet. Look closely and you’ll notice eight visible, octagonal screws, further suggesting the aquatic theme.
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