We regret to inform the Gwyneth-haters that The Goop Lab isn’t particularly hateable
Each half-hour entry of The Goop Lab follows Gwyneth Paltrow and Goop staffers as they explore and attempt various experimental approaches to self-improvement. Photo: Adam Rose/Netflix I was fully prepared to hate The Goop Lab. I fired up my screeners of the Netflix docuseries, inspired by Gwyneth Paltrow’s lifestyle website/mega-enterprise, with my gloves off, my knives out, and my poison pen inked up and ready to go.
Goop, the website, has been called out before for pushing pseudoscience, and Netflix seems quite aware of that. Every episode is preceded by a disclaimer that says, “The following series is designed to entertain and inform — not provide medical advice.” The truth is that none of the episodes seems to be trying to provide medical advice, really. And for the most part, the ideas they explore aren’t super-woo-woo as much as they are a bit experimental.
In another, Paltrow, Loehnen, and Goop’s senior vice-president of marketing, Wendy Lauria, discuss the difference between chronological and biological age with two specialists in that field, then attempt three different diets to determine how it affects their own biological ages. You’ll never guess who shaves the most years off of her life, but I’ll give you a hint: She’s the only one of the three who won an Academy Award.
For those wondering whether The Goop Lab functions like the site’s newsletter, which hawks products that often cost a ludicrous amount of money, there’s no outright shilling other than the promotion of the Goop brand itself. There are moments when the show can come across like an extended Goop recruitment video, but to the credit of the staffers — who, despite my joke above, are not all white — many of them enter their reality-TV experiments with a healthy dose of skepticism.
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