Over the past 100 years, Chanel has been preoccupied with what comes next — scent-wise. So much so that in 1987 the brand built a partnership with the Mul family, who have run a floral-farm business in Grasse, France, for generations
Photo: Courtesy of CHANEL “Comme cá,” said Joseph Mul, the farmer responsible for harvesting the flowers that make up vital components in most of Chanel’s perfumes, holding up a rose he had just picked. At 11 a.m. on a recent May afternoon, Mul was showing a group of journalists and influencers, there for a yearly trip, how to properly pick a flower.
From left: Fabrice Bianchi, Jospeh Mul, and Olivier Polge Photo: Courtesy of CHANEL When March 2020 happened, Chanel was prepared , even though, as the brand’s head perfumer Olivier Polge told us, “it was the first time since World War II that we closed our factories.” Because of its pivot toward self-sufficiency, it was able to recover quickly and open its factories again.
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