It grows like a weed, can make a rock float and — perhaps most promising — it's six times warmer than wool, which means it could offer a plant-based alternative to down.
Author:Whitney BauckUpdated:Jan 23, 2020Original:Jan 23, 2020As sustainability becomes an increasingly pressing priority in fashion and beauty, materials with a minimal ecological impact are being sought out by a range of brands looking to shrink their environmental footprints. In our series “The Future of Sustainable Materials,” we explore the innovations that could pave the way for a brighter tomorrow.
"I spun it into yarn and wrapped it around a rock and then realized it could float," she says. "It became like, 'this is magic!'" Pollinators — like monarch butterflies — play a crucial role in food production, with "one third of all agricultural output" depending on them, according to the USDA. To Rasile, monarchs are a useful symbol for thinking about pollinators and their role more broadly.
Luckily, harvesting the floss from milkweed seedpods doesn't happen until after monarchs are done using the plant each season, so collecting the floss doesn't disrupt the insects. Plus, milkweed spreads underground, which means that harvesting the seed pods doesn't even have to harm individual plants.
What are the challenges?As a result of this sourcing setup, scalability is one of the biggest challenges facing May West and other brands that wish to incorporate milkweed floss into their clothing.
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