“We were bleaching our hair blonde and we had this whole concept of, ‘Why can't anyone be Marilyn? Why can't anyone be Marlene Dietrich?’” Meet the Blonds, the designer duo behind some of music’s biggest fashion moments
What was the process like when you and Phillipe first met and you decided to build this brand together?
It’s all those things. I feel like music is the base from which we draw our inspiration. And then everything else is sort of… I don’t want to say sidebar, but there are other components to the DNA of the brand: old Hollywood, art, animation. But music is at the center of it. But for performance, there’s a big conversation that happens around each individual performer’s wants needs and preferences in terms of how they want to look. And it’s usually very detailed and something that ends up being fleshed out during multiple fittings. Then the timeframe, again it just depends on how complicated the pieces are.
Yes, it happened today. They still come. One stylist today, I got 12 text messages, like, “Babe, I need this now, I need it.” And I’m just like, “I hate to say it…” And I never like to turn anything down but sometimes that’s what you have to do. What are those discussions like now versus then? Because like you said, she has upped the costume game tremendously.
The next artist I’d like you to talk about is Nicki Minaj, specifically her “Moment 4 Life” music video. Nicki went from being this predominantly really hard, tough woman to showing a bit more softness, as represented by this flowing teal gown, which you designed. What was creating that piece like, and what was it like working with her, especially during this shift in her music?
This particular moment happened after a much longer discussion because we started off with this concept: He painted the entire suit while it was on her so we would have a guide when we were doing the beading and embroidery. Then she had her first moment when she wore it and it shocked audiences to the point that everybody just flipped out because it looked too real, I guess.
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