Starting Monday, Los Angeles' landmark 'The Forum' Sports and Entertainment Arena has a new name, 'Kia Forum.'
Starting Monday, Los Angeles' landmark"The Forum" Sports and Entertainment Arena in Inglewood has a new name,"Kia Forum."
Passersby in Inglewood last Thursday saw a new sign being raised outside the venue, proclaiming it the"Kia Forum," thanks to aOn Monday, the Southern California based automaker released a sleek video promoting their cars and ushering in The Forum's new name. Kia America announced it will add a large bank of electric charge stations in the parking lot.
No details of the deal -- first reported by the digital news site Sportico -- have been released by the Forum about terms of the agreement. A news conference is scheduled at the Forum on Monday morning. , ostensibly to resolve a legal battle launched by previous owner Madison Square Garden Co. over Ballmer's plans to build a new arena for the Los Angeles Clippers just blocks away.
The Kia Forum is the former home of the Lakers and Kings and nicknamed the"Fabulous Forum." The arena is now primarily used as a music venue. The renaming comes a few months after the