The dining and shopping habits of Millennials have become fairly clear. But now, the food world is looking at the young consumers behind them: Generation Z
Gen Z is going to be a prime market for plant-based meat, like the Impossible Whopper from Burger King. .
But as restaurants have broadened their menus, these consumers have many choices when they dine out."It's here for them. It's part of ," Schwaillie said. Galia Atik, 16, became a vegetarian when she was 11 years old."I didn't give up meat because of the taste, but out of moral principle," says Atik, a student in New York City.
And diners can request items that aren't on the menu, like sautéed vegetables with pasta, says Weinzweig.
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