The Folklore Group, the software company behind the wholesale marketplace The Folklore Connect, will host its second physical showroom during New York Fashion Week.
The brands featured include AAKS, Chee Lee, EDAS, Elexiay, Israella Kobla, Kadiju, Oríré, Rendoll, RP New York, Selfi, Shekudo, Tehjan Burnett, The Lulo Project, V. Bellan, and Wisdom Eyewear.
Amira Rasool, founder and chief executive officer of The Folklore Group, said, “Although b-to-b wholesale e-commerce technology is an essential part of the wholesale buying process, the physical and relationship element of buying are still major parts of the equation. Our platform was not set up to eliminate the need for human and physical interaction, rather it was set up to streamline these interactions and make the discovery and transaction part of wholesale buying simpler and quicker.
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