If you want to be visible on social media but are concerned about how much time it will take, this technique will allay your fears.
In the new virtual or hybrid world of work, it’s harder to remain visible among our stakeholders. This makes your presence in social media even more important than it was in the pre-Covid times. You want to avoid the “out-of-sight, out-of-mind” career trap. Yet many professionals I speak with are just not that interested in spending a lot of time creating and sharing content online every single day. It feels like a distraction from their “real work” and a giant time sink.
If that’s how you feel, here’s some really good news. There’s a way to be visible, available and valuable to the people you seek to influence without having to take on the new job title of Social Media Maven. It’s called content curation, and it should help you breathe a sigh of relief. When you share other people’s content, lots of great things happen. You:The first benefit is the most obvious one. You save time. Lots of it.
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