The Duplass brothers made a $3 movie, and it launched their careers with Netflix, Amazon Prime and HBO. via CNBCMakeIt
If "This is John" excelling at Sundance was an inflection point in the Duplasses' careers, it followed a less auspicious milestone — the brothers had just badly fumbled what they thought was their best shot at producing a feature film.
"And so that was really the hardest thing," Mark says. "Because it's hard enough thinking, 'I can't get the money to make my movie,' but then thinking, 'I got the money to make my movie, and I'm not good enough' was really bad." The problem, the brothers determined, was that they were not being themselves. "One day as we were sitting on our dilapidated couch, watching 'Fargo,' and wondering why we couldn’t be as cool as the Coen brothers," Mark wrote in Newsweek, referring to the Oscar-winning 1997 film by Joel and Ethan Coen, "[we] realized something — we were trying to be like other filmmakers. We were completely denying our own instincts.
"We broke down our whole system of filmmaking. We picked up our parents' video camera, and Jay held it, and I acted in it, like we did when we were 8 and 12 years old," Mark tells CNBC Make It. "And we filmed a 20-minute take of the story of a guy trying to perfect the personal greeting of his answering machine and having a nervous breakdown, which was funny and tragic and all the things from our life. And it cost $3.
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