TikTok videos tagged with travel (and other related tags) have garnered more than 230 billion views on the app
, the most prominent demographic on TikTok. And many people are now using the app for travel tips and an eye into the travel experiences of other users.
“With everything on the internet, but especially on TikTok, things go viral so quickly. I always like to use the word discernment…You need to have a filter for all the content that you watch,” says Jo Franco, a Netflix travel show host and CEO of her. The 31-year-old created travel-related Youtube content for more than a decade.Use TikTok as an entry point of discovery
That was especially comforting for people like Berdugo, who did not have the chance to travel much before graduating from college. “Before TikTok I never really knew what hostels were,” Berdugo says. “One of my anxieties has been ‘Oh, I don’t know how it would feel like to do things by myself,’ and ‘How do you meet people if you are solo traveling,’ but like, maybe, you know, staying at a hostel, and meeting other people that are traveling by themselves.
“If your goal is to learn more about the world, languages and to understand people in places, [TikTok is] a great beginning place,” Franco says. “It will serve you things that you didn’t even know you wanted about places you maybe didn’t even know existed.”While much of TikTok’s popularity and greater appeal stems from the app’s short-form content and quick virality, Franco warns users that the app can create a space where posts don’t give a balanced view of a destination or experience.
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