A horror video game character sounds innocent but isn’t appropriate for kids.
, Poppy Playtime is set in an abandoned toy factory where Huggy Wuggy, one of the villains, goes missing. Moments from the game shared around social media are hardly PG, and easy for parents to overlook because of the bear-like creature’s innocent-sounding name.
After Poppy Playtime was released in October 2021, a YouTube influencer posted a video of himself playing the game to his millions of followers, which garnered 33 million views.
YouTube has scrubbed some of its kid’s content so young audiences don’t find Poppy Playtime videos on on its children’s vertical, YouTube Kids, and parents can turn off the autoplay feature, according to the Times. Still, there are creators lurking to scare little kids. “There’s a lot of creators out there that will just create videos that are meant to game the algorithm for small children whose parents put an iPad in front of them and let YouTube videos play while they make dinners,” Ted Hentschke, head of productions at horror game publisher DreadXP, told the publication.
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