Five years after taking over Brabus, Constantin Buschmann is pushing the tuner into more varied markets
Constantin Buschmann’s life seems to be the stuff of dreams. Born into German tuning royalty as a result of his father founding Brabus, Buschmann was just 34 years old when he became the firm’s CEO and now lives the sort of glamorous, car-fuelled Insta-life that could make Lewis Hamilton jealous.
Brabus has always had a reputation for the extreme, but it’s clear that Buschmann is pushing it further. In 2022 the Crawler was unveiled, a bespoke off-road buggy for people with a lot of sand in their back garden. While riffing on Mercedes G-Class styling, it’s entirely a Brabus, with all the risks and rewards inherent in doing your own thing.
‘Customers were coming to us and saying, “I love your cars. I know your sales guy. I have a 911 – please can you work on it.” We always said no because we work on Mercedes-Benz. And I thought is there a reason we’re not doing it? If you as a company say you’re not doing it because you’ve never done it is not good enough.’
‘Can we do all this and remain independent? Up to now – yes. But it could change in two scenarios. We could lose it, for internal or external circumstances. Internally, I can’t see them at the moment. Externally, of course, that stuff can always happen with unpredictable circumstances.
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