'So far, the ten sweaters that have gotten the Soak treatment — from Uniqlo cashmere to Everlane alpaca — have come out feeling soft and smelling fresh with no color bleeding or pilling'
Strategist editor hauls
, you’ll know that our writers and editors buy a lot of stuff, and even though we think carefully about each thing that goes into our carts, there are still standouts. To close out the year, we’ve asked our staffers to write about the best thing they bought in the past 12 months. Today, Dominique Pariso on the no-rinse laundry soap that keeps her sweater collection looking pristine.
I prefer to spend my winter swaddled in cashmere and wool. There is, however, a small problem with building a large cashmere- and wool-sweater collection: the annual dry-cleaning bill. Once a year, I take all of my sweaters in for dry cleaningNot only is this extremely expensive, but dry cleaning can actually damage more delicate fibers, particularly cashmere. Tossing my sweaters in the washer is, obviously, out of the question. That leaves hand washing, which is labor intensive.
In the beginning of November, I was complaining about my impending dry-cleaning bill to a friend of mine — who just so happened to have spent an entire summer working in a cashmere shop selling shawls to tourists — who told me that I should try Soak’s laundry soap. The key is that it’s a no-rinse formula. It couldn’t be simpler: I add one teaspoon to a gallon of cool water, soak my sweater for 15 minutes, gently squeeze out the excess water, and lay it flat to dry on a white towel.
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