Under Lizza Prigozhina's guidance, NYC real estate agents are flocking to TikTok, where, for $700 and up a week, Prigozhina helps them create viral content, writes captions, and even posts on their behalf
since September, with whispers of downturns and 2008 in the air, what Prigozhina offers to real-estate agents is an injection of levity into their malaise and, ideally, thousands of new followers and possible clients. Under her guidance, agents are flocking to TikTok, where, for $700 and up a week, Prigozhina helps them create viral content, writes captions, and even posts on their behalf.
, a development on the far west side of the Upper West Side that wants to be the new Hudson Yards. Lau’s shower scene is the culmination of a one-shot, continuous-take video tour that has become endemic to real-estate TikTok — and that, through Prigozhina’s direction, is designed to bring some grandeur to the unit’s 984 feet. After a brief rehearsal, Prigozhina steadily winds around the apartment, iPhone in her right hand and cuing Arsic and Lau with her left.
After three takes in the condo, we head down to the development’s empty amenities floor and lounge, stopping for Prigozhina to film a few more TikToks on her way out . The development claims to be 95 percent sold, though there are almost two dozen available rentals starting at $5,873 a month. Lau acknowledges the softening state of the market but remains sunnily optimistic: “There are a lot of cash buyers,” he says. “But I don’t think it will be a huge tumble.
For Prigozhina’s last job of the day, we walk farther uptown to meet Zakharin; Christina Kremidas, an Elliman agent who also uses Prigozhina’s content services; and Kathy Murray, another Elliman broker, at one of Murray’s listings. Up in a four-bedroom, $6.
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