While those looking for statistical relevance in a universe of only 50 will be disappointed, there are still some insights and facts—perhaps factoids—to be gleaned from the 2023 Forbes World’s MostInfluentialCMOs list. See more:
25 are making their first appearance on this, the 11th annual, Forbes World’s Most Influential CMOs list.For the first time, this year’s list includes four CMOs from companies that are not publicly traded, and that in previous years were not eligible for consideration. They are the CMOs from Canva, FIFA, the National Football League, and New Balance.
On average, they appeared in high-profile media outlets almost four times as often as other eligible CMOs. On average, the CMOs making this year’s list they received seven times as many Twitter mentions as other CMOs.shows in greater depth, the data inputs and variables spanned 5 dimensions of influence: CMO attention, sentiment and salience; CMO’s community visibility; brand attention, sentiment and salience; campaign attention and salience; and financial performance.
Only one CMO was eligible for induction into in this year’s CMO Hall of Fame class. Morgan Flatley, Global CMO of McDonald’s, who would have appeared a 5The companies whose brands and businesses are stewarded by the CMOs recognized this year include:The world’s largest retailer and the largest U.S. company base on revenues The world’s largest restaurant business , largest media companies in the world, based on market capitalization.
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