Some retailers have more dedicated customers than others, and inMarket has the data to prove it.
Which retailers attract shoppers who bring the concept of brand loyalty to a whole new level?set out to discover just that in its 2019 retail loyalty report. The digital advertising firm assigned companies a loyalty score, based on customer activity from January 1 to February 28, 2019.
The loyalty scores were based on"repeat device visitation," meaning that it tracks the number of times a customer visits a certain chain with their technological device. To give a hypothetical example, a retailer that attracted 1,000 visits from 500 unique devices would receive a score of two.An InMarket spokesperson said the number of visits to the stores on the list ranges from"the tens of thousands for the smaller chains, to well over a million for the largest chains.
The study only focused on retailers that don't exclusively sell groceries with 50 or more locations. InMarket also provided some analysis on key strengths that might have bolstered some companies' performances.
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