Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies.
The term “immersive internet” refers to what I believe will be the next stage in the evolution of the online environment. It’s about moving beyond flat web pages, images and videos to create experiences that are more engaging, as well as conducive to shared interaction and collaboration. It will include technologies such as augmented reality .? Well, you can call it that if you want.
It’s a fact, though, that the internet is constantly changing – from static web pages to the social web and the mobile web. As it evolves, I believe the emphasis will be on immersive experiences that enable users to interact and engage with each other in far richer ways. When you cut through the corporate hype, I think this is what people really mean when they talk about the metaverse, anyway. But I believe the term “immersive internet” will become more common.
With that in mind, here are some of the stepping stones we will hop across in 2024 as we head towards that future.The biggest technology sensation of 2023 has many applications that align with the immersive, engaging online experiences that will be created in 2024. An obvious use case is producing the environments, artwork and other assets that make up digital worlds. Mark Zuckerberg himself has said he sees the potential for reducing the time it takes designers to build 3D environments.
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