After the rise of fake meat, Shake Shack’s new mushroom-and-quinoa patty suggests a return to good old veggie burgers.
Its many problems aside, corporate fast food is a good indicator of consumer interest.
What it puts on the menu is what it assumes to be appealing to a broad swath of American consumers. But this big reappearance of the definitely-vegetables burger suggests that people are interested in a return to form after trying out tech burgers.
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