The brand is back on a path to international growth.
"We're thrilled to bring the TGI Fridays brand—and experience—to new markets and consumers in Asia through our expanded partnership with Universal Success Enterprises," Ray Blanchette, Chief Executive Officer at TGI Fridays, said in the press release.
"We're excited to expand the TGI Fridays brand and footprint in South and Southeast Asia," added Prasoon Mukherjee, the chairman of Universal Success Enterprises."Our deep experience in the hospitality industry, understanding of what consumers in our markets crave, and real estate development expertise uniquely positions Universal Success Enterprises to drive unprecedented growth for the brand.
The TGI Fridays brand is synonymous with Americana, and the chain has found success all over the world by offering distinctly American cuisine. For example, the 'Big AF' burgers are available at Middle East locations.