New data appear to imply that Twitter may be underestimating the number of active accounts posting spam content to the platform.
New data released by the social media analytics company GlobalData appear to imply that Twitter may be underestimating the number of active accounts posting spam content to the platform. If determined to be an accurate analysis, it could affect the validity of Musk's claim that the social platform is undercounting its fake accounts.
GlobalData collected data from 20,976 accounts over an extended period to determine if there were any patterns of spam activities. It then ran all of those accounts through various parameters to determine if they were spam accounts. Parameters included whether an account was verified by Twitter, if a tweet originated from a third-party app, the frequency of posts, and the number of posts with links or hashtags. This led researchers to believe that 10.9% of accounts could be considered"spam.
The social media analytics firm is not the first to claim that Twitter's spam bot problem may be greater than it has estimated in the past. A joint analysis by SparkToro and Followerwonk found that 19.42% of active accounts are either fake or bots. The analysis also found that 70% of Musk's followers were likely to be fake or spam accounts and that 1 in 4 active followers are likely to be fake.
Agrawal's words did little to convince Musk that he was wrong. The billionaire filed an SEC filing on Monday threatening to terminate his deal if the company did not provide him with the company's data regarding spam bots. If Musk attempted to end the deal, it would likely lead to either a long lawsuit with Twitter or a $1 billion fee.
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