Nick Mohammed helps Apple kick off Data Privacy Week
In other words, you'll learn more about how to keep your mobile information private via Today at Apple than you will from Nick Mohammed.. While you may already use features like Intelligent Tracking Prevention, you could probably still get a chuckle out of watching Mohammed repeatedly embarrass himself. It's a far cry from where his character Nathan Shelley is heading in the upcomingNick Mohammed in Apple's new data privacy video.
While Apple's appropriation of Data Privacy Day might seem self-serving, Apple's data protection tools have had a significant impact on the way many mobile, tech, and social media businesses operate. Multiple companies, including Facebook and Twitter, have noted the deleterious impact Apple Tracking Transparency has had on their businesses, including possiblyBecause Apple doesn't sell ads on its consumer devices or share any of the data it houses for its consumers, Apple can do what, for instance, Google cannot. The latter's business is built almost entirely on user data and advertising.
It makes sense for Apple to lean into and celebrate this week while other tech companies might take a more muted, or even silent, approach.
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