The wonders of competition in Silicon Valley. The tech titans’ Halloween glitz and goodies once drew growing crowds and hour-long queues
Save time by listening to our audio articles as you multitaskSteve Jobs started it. In the 1990s, when Apple’s co-founder had young children, come October the front garden of his rambling English cottage in a leafy Palo Alto neighbourhood sprouted gruesome decor—not just skeletons and pumpkins but sound effects and special lighting—leading to a cauldron overflowing with dry ice at the front door.
Others joined in. Not far away Yahoo’s former boss, Marissa Mayer, took to handing out king-size candy bars and stuffed animals. Some neighbours in the vicinity of the Jobs and Page homes lock their doors during the holiday, tired of bulk-buying candy for what they reckon can be thousands of roaming trick-or-treaters. Others a few blocks away have enhanced their own decor, in an effort to lure in those who park in front of their driveways but head straight to the Jobs house. “I tell the kids they can take two candies!” says one resident.
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