Taylor Swift's 'Mayochella' Billboard Music Awards performance sparks outrage from Beyoncé fans
One year ago, Beyoncé brought the marching band culture of historically black colleges and universities to the mainstage with her iconic headlining performance at the 2018 Coachella Valley Music and Arts Festival, which she opened with a lively drumline comprised predominately of people of color.
The similar set concepts were undeniable—and, of course, drew the ire of plenty of Beyoncé fans. Thousands took to social media pointing out the noticeable comparisons between Beyoncé’s Coachella performance and Swift’s ensemble at the Billboard Awards, thus leading to the viral hashtag, #Mayochella, a play on a watered-down version of Beyoncé’s Beychella.
Joseph Kahn, who directed “Look What You Made Me Do,” denied using any elements of Beyoncé’s video for Swift’s. “It’s not ‘Formation’ at all,” he told The Los Angeles Times in 2017.
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