.taylorswift13's 'All Too Well' hits its first Billboard Airplay chart
), and its lack of an official promotional push, seven Adult Pop Airplay panelists played “All Too Well” more than 10 times each in the latest tracking frame. Audacy-owned KLLC San Francisco led with 61 spins , followed by WWBX Boston , KDMX Dallas , WTIC Hartford, Conn. , WHBC Canton, Ohio , WTMX Chicago and WEZN Bridgeport, Conn. .
“In radio, we’re always looking for real hits, songs that are generating buzz, social media mentions, streaming numbers … the songs that people really bond with,” says Mike Mullaney, assistant program director/music director at Audacy-owned WWBX. “When the new version ofMullaney notes that the station is playing the song’s 10-minute version. “It’s a narrative, a compelling story that never feels like 10 minutes,” he says. “It’s a story you hang on every word of.
Says Jenny Valliere, md at Hubbard Broadcasting’s WTMX, which is playing the song’s shorter version per its listeners’ preference, after sampling both, “I’m a fan of the song and Taylor is a core artist for us.”Concurs Joel Murphy, pd of Alpha Media’s WHBC, which likewise is playing the shorter mix of “All Too Well,” the station “added it due to the consumption numbers and buzz. I think it sounds great on the air.
“All Too Well” is also bubbling under the Pop Airplay chart , up 58% in detections. Six reporters to the survey played it more than 10 times in the latest tracking week, led by Alpha Media’s WDJX Louisville, Ky. . airplay chart: “I Bet You Think About Me ,” featuring Chris Stapleton, ranks at No. 33 on
. Being promoted to country radio by MCA Nashville, the song drew 2.3 million impressions at the format in the tracking week.
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