Public transit systems across the United States are getting a much-needed, if temporary, boost from Taylor Swift fans flooding trains, buses and subways to her sold-out Eras Tour.
As transit agencies scramble to recover from the pandemic, transit experts say all those Swifies taking mass transit offer lessons for policymakers on how to adapt to the post-pandemic world.
Philadelphia’s SEPTA system and New Jersey Transit also got a boost from concertgoers taking mass transit to Swift shows. Many Taylor Swift fans took mass transit because they believed it would be faster than driving. Public transit agencies saw Taylor Swift concerts as an opportunity to draw riders, and agencies made a push to get Swift fans to take mass transit ahead of shows, adding extra service and routes to meet demand.
Public transit agencies can hold onto these riders by running more frequent service at off-peak hours and weekends, Aloisi said. They can also cater to riders who aren’t going to offices every day but still work outside their homes at coffee shops and other places. But public transit agencies still have yet to fully recover from the impact of the pandemic. They face challenges trying to draw riders and fund budgets and improvement projects.
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