In this week’s Trending Up, TaylorSwift hits the road and the streaming charts, while very differently paced singles from Coco Jones and Fifty Fifty take over TikTok.
kicked off her Eras stadium tour with a career-spanning, three-hour-plus extravaganza at State Farm Stadium in Glendale, Ariz., setting social media ablaze with setlist reactions and outfit exclamations on Friday and Saturday . The dozens of thousands in attendance in Arizona were lucky enough to see all 44 songs live — but plenty of other Swifties across the U.S.
Beginning last Friday, when the Eras tour officially kicked off, daily streams for some of Swift’s most notable hits scored noticeable upticks. “Blank Space,” her, was up 18% in daily official on-demand U.S.
While an increasing majority of TikTok hits in the past year or so have taken off via sped-up versions — or sounded sped-up to begin with — “ICU” is a pointedly slow-and-low love song, near-stunning in its patience. And rather than crank the BPM back up, users have responded to it in its original tempo by responding to Jones’ vocal challenge and recording their ownfor the track.
dated March 25 this week, and if it keeps growing, it might aim its bow and arrow at the Hot 100 before long. —
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