Tasting: 2 non-alcoholic beers from Best Day Brewing (Kolsch, IPA) -- Another non-alcoholic brewery is making a play for your NA beer dollar, but can they hang? craftbeer beertwitter
but already I’d simultaneously begun to wonder just how many NA beer brands the market can really support. The NA space has some advantages, to be certain—they can be sold online and shipped to your door in many states, and it’s a growing segment that still makes up a tiny fraction of the overall beer market—but at the same time, there’s really only so much room on store shelves for this particular niche.
Best Day Brewing Co. is a new non-alcoholic-only beer brand, one without a brewery of its own, and a brand image deeply rooted in Northern California “outdoor life” marketing. There’s a definite twist of “wellness” as well, in the vein of Dogfish Head’s “health”-minded beers, especially in marketing copy like the following: “Best Day beers are packed with antioxidant and anti-inflammatory polyphenols which help your body recover and support your immune system.
I was able to get samples of two of these beers, the kolsch and the west coast IPA, so let’s see how they measure up to the wider NA beer field.Kolsch is an intriguing style to see a non-alcoholic brewer take on, and probably not a bad idea for the company to exploit as a way of differentiating their lineup from others—pretty much any NA brand is going to need some kind of light lager or golden ale in it, but traditional German kolsch has a bit more beer geek cache.
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