The Italian fashion house is expanding an existing partnership with visual interpreting app Aira, to the benefit of clients based in the United States and Canada.
— the app offers assistance to blind and visually impaired individuals — to new retail locations across the United States and Canada. Alongside the update, Gucci is documenting the importance of making the in-store experience engaging to all types of consumers in light of Disability Pride Month.
“Gucci making their physical stores and events accessible demonstrates a real commitment beyond just marketing, and is an exciting move that puts values into practice in their core business.”Using the consumer’s smartphone for visuals, Aira provides shoppers with a description of their surroundings, as well as the products and people that may also inhabit the boutique during a given in-store session.
Starring Gucci Global Equity Board member Sinéad Burke, an asset showcases examples of Aira's services Thanks in large part to Ms. Burke's contributions, Gucci staffers are all getting upskilled in this area, in order to ensure that every customer is catered, regardless of physical limitations. “For in-store experiences, brands can implement accommodations, like what Gucci is doing with Aira, and train staff on providing respectful, equitable service to all,”
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Gen Xers' wealth is locked up in their homesSeven in 10 Gen Xers own their homes, but tapping into that value isn't easy.
Weiterlesen »
Gucci Debuts Campaign For The Brand’s Reimagined Horsebit 1952 LoaferStarring actors Paul Mescal and Xiao Zhan, the new campaign celebrates a milestone
Weiterlesen »
Gucci's rabbit-infused campaign celebrates Lunar New YearFor an occasion quickly becoming the fashion industry's 'de rigueur' observance, the Italian maison offers an honorary collection.
Weiterlesen »
This Calif. Eichler home with an Italian-inspired remodel is for saleThis reimagined property in one of Eichler’s first subdivisions in San Mateo County is now for sale for $2.7 million.
Weiterlesen »
Italian Premier Meloni announces separation from partner, father of daughterItalian Premier Giorgia Meloni announced Friday that she is separating from her partner and the father of their young daughter after nearly a decade together.
Weiterlesen »
Italy’s DR Automobiles Accused Of Misleading Consumers About Chinese Origin Of CarsThe Italian Competition Authority says DR Automobiles hasn't been open about the fact that its vehicles have Chinese origins
Weiterlesen »