After getting back in the driver's seat of her life, Tamara Warren, co-founder, and CEO of Le Car, decided to educate and empower women as they make one of their most significant purchases: buying a car.
“I was in an abusive marriage in my twenties and stopped driving during that time. Most of the physical violence took place when I was in the passenger seat. I worked up the courage to leave and ultimately chose to press domestic violence charges against my ex-husband,” said Warren. “A writer friend in New York City offered me a place to stay. At my mother’s suggestion, I drove myself across the country to start a new life.
Her mother spent decades in partnership with her late father as a car marketer in the Motor City. “My mom and I always had a tight relationship built on trust, respect, and a shared worldview. Our skill sets complement one another. We developed a business model that wouldn’t reinforce the same problems for women, who feel frustrated and taken advantage of at car dealerships and confused by the myriad of transportation options once they have their cars.
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