Among the treasures inside? A three-night stay at an Italian lighthouse big enough for the winner and seven friends.
The gift bags themselves are not affiliated with the Academy Awards but are instead a private marketing endeavor."This is not because Kate Blanchett has fallen on hard times and needs free product," Fary says."This is because these brands are hoping to benefit from her fame."
"So while they're stressed out, they'll have some fun things to go through at home," Fary says."Win or lose, it may be a consolation, a distraction for them, or it may just be icing on the cake of an amazing weekend."
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