Tag Heuer announced the latest version of its Connected smartwatch, the line it has produced in multiple iterations since 2015, and its third dedicated golfing model.
Tag Heuer announced the latest version of its Connected smartwatch, the line it has produced in multiple iterations since 2015, and its third dedicated golfing model. The Connected was the Swiss watch industry’s first luxury smartwatch, introduced hot-on-the-heels of the debut of the Apple Watch at a time when many suggested the latter spelled doom for mechanical watchmaking.
That seems laughable now, and though the Connected represents a fraction of Tag’s £600m+ worth of annual sales – five per cent by volume, according to a 2020 estimate – the brand has only doubled-down on its support for the range. It is certainly forging ahead with its lightweight Golf Editions – the latest of which is a collaboration with the hip California-based clothing brand Malbon Golf. Promising to bridge the previously underappreciated gap between golf and streetwear, Malbon Golf is big on rugby-style sweatshirts, logo’d bucket hats and jacquard polo shirts. Less so on plus fours, ties and tartan sweater-vests
Tag Heuer Connected Smartwatch Golf Luxury Malbon Golf
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