'To deprive anyone of saying “Taco Tuesday” ... is like depriving the world of sunshine itself,' Taco Bell asserted.
to the U.S. Patent and Trademark Office said. “To deprive anyone of saying ‘Taco Tuesday’—be it Taco Bell or anyone who provides tacos to the world—is like depriving the world of sunshine itself.”in New Jersey, the lone state where the Taco John’s trademark does not apply.
In 1979, Dave Olsen, a Taco John’s franchisee in St. Paul, Minn., coined the phrase as a way to boost business, especially on Tuesdays, which he’d noticed were slower than other days of the week, Westrum said.The deal — and its name — became extremely popular, playing a role in the success of Taco John’s, which was only about 10 years old.
But what Taco Bell is calling its “liberation of ‘Taco Tuesday’” isn’t just for the company, said Anna Aberman, its legal director.
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Taco Bell files petition to end ‘Taco Tuesday’ trademark held by rival Taco John’s“Taco Tuesday” is more than a meme — it’s held as a federal trademark by the Taco John’s chain in 49 states.
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Taco Bell petitions end to rival's trademark of the phrase 'Taco Tuesday'Taco Bell is trying to free the phrase 'Taco Tuesday,' which is officially trademarked by a rival taco chain.
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Taco Bell petitions end to rival's trademark of the phrase 'Taco Tuesday'Taco Bell is trying to free the phrase 'Taco Tuesday,' which is officially trademarked by a rival taco chain.
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