Taco Bell has launched a hostile taco-ver to liberate the phrase 'Taco Tuesday' from trademark restrictions, the Irvine-based fast-food chain announced Tuesday.
IRVINE, Calif. - Taco Bell has launched a hostile taco-ver to liberate the phrase"Taco Tuesday" from trademark restrictions, the Irvine-based fast-food chain announced Tuesday.
In other words, Taco Bell wants everyone to own the Taco Tuesday phrase -- and it's not about the dough, the company says. The company said it stepped up to plate -- on Tuesday, naturally -- and filed petitions to cancel the federal trademark registrations via the U.S. Patent and Trademark Office Trial and Appeal Board.
Taco Bell announced that it seeks no damages or trademark rights. Instead, it simply seeks"common sense for usage of a common term. In filing the legal petitions, Taco Bell is honoring people's right to come together and celebrate the joys of tacos, on Tuesdays and every other day," according to a Taco Bell news release.
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