A. Pawlowski is a TODAY health reporter focusing on health news and features. Previously, she was a writer, producer and editor at CNN.
Suzanne Somers was already a celebrity when the ThighMaster made her a fitness star. The “Three’s Company” actress, who died of breast cancer on Oct. 15, became a pitch woman for the exercise gadget in the 1990s. She invited people to “squeeze, squeeze your way to shapely hips and thighs” as she demonstrated the technique herself in a classic TV commercial.
’ And I said, 'Not women!’” As she focused the marketing on the legs, Somers also thought the V-Toner was “a very unsexy name,” so the gadget was renamed the ThighMaster. The TV commercial starring Somers quickly created buzz and the gadget became part of pop culture, including jokes on late night TV. 'Maybe it’s funny because our mothers always told us to keep our legs together. And this is a legitimate reason to move your legs back and forth,' she told Entertainment in 1992.
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