Why you may see less movie ads during the Superbowl this year
For the second year in a row, there will be fewer movie ads during the Super Bowl.
While the NFL championship remains the most-watched live television event of the year in the U.S., ponying up that much money has become a major deterrent for Hollywood, particularly when dropping a teaser or a trailer at other times during Super Bowl weekend can achieve just as much exposure on social media.
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