Amid a whirlwind series of new product launches, Sunseeker's portfolio growth remains on schedule. CEO Andrea Frabetti shares about new approaches and maintaining R&D. Read more here. luxuryyacht
Andrea, you were promoted from Chief Technical Officer to Chief Executive Officer in June 2019, so after close to three years in the top job, how do you reflect on the huge ups and downs during this unique period?but for most companies in the world. However, I’ll never forget how much we’ve done together as a team in a very difficult time. Personally, I’m happy with the fact we’ve delivered on all the promises we made in late 2019 and have stuck to our product development schedule.
Honestly, it would take two days to explain that. Since early 2020, we had to change our organisation hugely to become more flexible and make quicker decisions in a scenario that changes every day. We’ve been dealing with a situation nobody expected and a future nobody can predict. That’s why we dramatically changed our Executive Committee in the early summer of 2020 and started to work with a new approach — very pragmatic, quick, straight, fast and effective.
Having had to reduce numbers during the Covid era, are there plans to increase staff and apprentices?
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