Chris Cramer and Chris van Houdt, who have been friends for over 10 years, had a meeting four and a half years ago and decided to start a business together. They wanted to do something
that would have a positive impact on the environment. Chris Cramer has CEO experience as well as leadership of large and multicultural teams, whilst Chris van Houdt has over 15 years of international sales experience at global companies. During that meeting, the first thing that came to their mind was a bicycle, which they drew one on the white board along with some notes during their brainstorming session.
iii. Meeting targets for emission reductions and the expansion of emission free zones in major European cities
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