The purchase of Greenbird brings the number of labels within the STV Studios umbrella to 24.
STV has bought a production firm behind TV series such as The Hit List and Lego Masters in a deal worth up to £24m.
STV Group said the acquisition, which involves an initial cash consideration of £21.4m, would be "materially earnings enhancing". STV Group owes its name to its television station but the importance of the traditional broadcasting business is declining.
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