Bocci presents its new brand identity, created by Studio Frith to reflect the Canadian blown-glass and lighting company’s contemporary, experimental approach
Vancouver- and Berlin-based blown glass and lighting specialist Bocci unveils a new brand identity, a contemporary new guise for the company created by London’s Studio Frith.
Founded in 2005 by Omer Arbel, a multi-hyphenate creative operating in the fields of design, architecture, sculpture and innovation, Bocci has always been a project mixing traditional craftsmanship with contemporary design codes and artistic vision. The company’s output includes practical lighting as well as large-scale, ambitious artistic lighting installations, both created by skilled artisans and conceived by Arbel.
The typeface and abstract forms were superimposed over a specially commissioned photography series by Fahim Kassam, expressing the energetic craftsmanship approach of the company and its sleek, ever-evolving products. The new identity combines black and white and colour photography, where the practical becomes abstract, and a glimpse of products and processes.
As part of the new launch is also a renewed website, created by creative practice Civilization, which was tasked with giving a practical interpretation to Studio Frith's new identity. A tool to help clients visualise Bocci's products in action, the website offers the same combination of abstract and practical imagery to enhance the tactile nature of the company's designs.
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