Stephanie Stuckey is in the third year of a turnaround for Stuckey’s, which, at its 1960s peak, boasted 368 travel centers along highways in 40 states. Their teal, steeply arched roofs were a staple of family vacations.
Stephanie Stuckey - a former Georgia legislator and granddaughter of the man who founded the iconic Stuckey's roadside store chain - poses for a photograph at the Beer Can House on Tuesday, May 3, 2022, in Houston. Stuckey, 56, took over as Stuckey’s CEO in 2019.Stephanie Stuckey bounds up the driveway of Houston’s Beer Can House in red sneakers, white jeans and a souvenir-stand T-shirt. She whips an iPhone from her back pocket and starts recording a video to share on social media later.
Stephanie Stuckey - a former Georgia legislator and granddaughter of the man who founded the iconic Stuckey's roadside store chain - poses for a photograph at the Beer Can House on Tuesday, May 3, 2022, in Houston. Stuckey, 56, took over as Stuckey’s CEO in 2019.The Stuckey’s store at 36040 Interstate 10 East in Anahuac, Texas, is one of just 15 original buildings remaining. Photographed on Thursday, June 2, 2022.
An observant traveler can spot one just off the Gulf Freeway in La Marque and another at the northwest corner of Interstate 45 and Texas 21 in Madisonville, catty-corner from a bustling Buc-ee’s. The family added souvenirs and began to build stores. By the 1950s, they were familiar to highway travelers, including the those touring Route 66. Stephanie says her grandfather never refused service to Black shoppers, unusual for a Southern company in that era.
The Stuckey’s store at 36040 Interstate 10 East in Anahuac, Texas, is one of just 15 original buildings remaining. Photographed Thursday, June 2, 2022.The new corporate owners started closing stores, and Stuckey’s began to fade from memory. Stephanie was the only one to bite. She dipped into her life savings with a plan to make over the company as a manufacturer and online retailer.
Stephanie Stuckey - a former Georgia legislator and granddaughter of the man who founded the iconic Stuckey's roadside store chain - records video as she takes a tour of the Beer Can House on Tuesday, May 3, 2022, in Houston. Stuckey, 56, took over as Stuckey’s CEO in 2019.Despite record-high gas prices, Texans expected to hit the road for summer travel
Getting the story out in quick bursts, often accompanied by videos, as Stuckey does on TikTok and other social media, is critical, Shankar said. Parents and grandparents can reinforce the messaging by sharing memories of Stuckey’s during their own childhood trips. When the previous owner came back after six months to see how things were going, Raza said he was sticking with Stuckey’s. Pleased, the man sold him another piece of I-10 frontage property 9 miles away in Hankamer, where Raza built a brand-new Stuckey’s that includes a Baskin-Robbins counter and old-timey souvenirs.Raza expanded into Orange County and, with his brothers Zain and Ali, now own four franchise stores in the region.
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