The average weekly time Americans spent streaming video content jumped 18% from February 2021 to February 2022, according to a Nielsen report.
The average weekly time Americans spent streaming video content jumped 18% from February 2021 to February 2022, according to a NielsenDetail of a mans hand scrolling through Netflix on an Apple iPad Pro, taken on March 6, 2020.Americans watched a weekly average of 169.4 billion minutes of streaming video content in February, up from 143.2 billion minutes in the same month a year ago.
Gracenote, a Nielsen company, found more than 817,000 unique titles were available to stream or watch on TV in February, compared to 646,000 titles in December 2019. Though 72% of respondents said they love their experience with video streaming services, 64% said they wish there was a streaming service bundle available, and 46% said it's hard to find the content they want to watch because there are too many streaming services available.
In 2022, 24% of paid video subscribers paid for two streaming services, compared to 23% who paid for three, 18% who paid for four, 18% who paid for one, 10% who paid for five and 7% who paid for six or more. In 2019, when there were fewer streaming options, 35% of paid video subscribers paid for only one streaming service and 33% paid for two.98%. That’s how many of the most-viewed broadcast programs were sports from January to September 2021.In the last few years the number of streaming services has exploded.
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